A modular brand identity for a pop-up retail event

An adaptable brand identity for Store, a three-day retail event held in Granary Square, London, celebrating the best of British design and craftsmanship. Store took over London’s newest postcode, N1C, transforming the area into a dynamic pop-up department store that showcased innovative products and local manufacturers.

Inspired by the modular nature of the event and traditional market stall stripes, we developed a flexible pattern and a logotype that echoed the same adaptability. The visual identity reflects the event's temporary yet impactful presence.