A quietly confident evolution for a luxury travel brand

Known for combining high-end luxury with personalised touches, Jacada Travel needed an elegant yet practical brand that could evolve alongside their business. As part of a long-term partnership, we’re continuously refining the identity and website to meet its elevated positioning.

Evoking the tailored approach that characterises every Jacada trip, the identity brings together hand-drawn illustrations and portraits, a typographic suite of classic serifs and a cursive typeface for accent, and UI flourishes which quietly and confidently exude a sophisticated, unmistakenly human, feel.